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About

Lu. WAS BORN OUT OF NECESSITY.

Six months into her job at a startup, Jenny Fort knew she needed clothing that flexed as her day progressed. That’s how Lu. was born: from her need to have utilitarian fashion that worked in every day life. She quickly realized she wasn’t alone—there was a demand for modern, handsome women’s apparel that wears easily and effortlessly.

Lu. KEEPS IT LOCAL.

All our garments are designed and crafted in Seattle, Washington, Jenny’s adopted hometown. By keeping the fabrication process close by we can easily collaborate with our production team. Our partners in the SoDo neighborhood of Seattle have over 20 years of experience manufacturing clothing. 

Lu. WILL BE RISKY.

Lu. is a small-batch designer. That means we can always take risks in our designs. We think differently, but we don’t take ourselves too seriously. When you meet Jenny you know she’s living her brand. She’s real like that.


Lu is effortless. Lu is irreverent. Lu is utilitarian. Lu is modern. Lu is timeless. Lu is small batch. Lu is everyday. Lu is local.  Lu is worldly. Lu is love. Lu is.